This week we worked with the promotional video, we met a few times to get some footage done and we were able to interview Kea, the owner of Merin Designs to tell the story behind the company and product. This will be a very important part of the video as we want to be able to tell the story and we think it is really important to feel connected to the founder and the story.
I also worked a little bit with two products we want to design as an add-on for the bag. Read below for details and progress.
1. Promotional video for Merin Designs
We've been working hard with the promotional video this week. We met a few times to get some footage, and we were able to get the interview with Kea done, were she told the story of how Merin Designs got started and its journey. It was a little bit tricky with the sound, but the video guys did an amazing job. I was asking Kea questions and helping with the styling and finding the best light and best angles for the shooting, and coming up with ideas of the different scenes and how we wanted it to look like.
The second time we met, they recorded me walking around campus with the bag, to show that it's a very useful bag for students. Students is a target Merin Designs hasn't reach out as much, so it is our goal to introduce the idea for this video.
2. Product 1: Tassel
This week I kept working on the tassel we are trying to create for an add-on to the bag. Some of the materials that I ordered online weren't what I thought so I had to return them and now I'm trying to find something different. But I am working with the materials I have now to try out different options.
I am very interested in product development and marketing so this project is really exciting for me and will be a great experience!
This is some more inspiration that I found this week, I think it could be really fun to add fabrics and yarn to them and see if they can work for the Merin Bags.
This is the idea that we want to incorporate for the bags.
Product 2: Add-on strap
Aside from the tassel, I am also working on another add-on product for the bag. Kea and I met this week to brainstorm a little bit about this new idea. We want a sturdy strap (similar to a guitar strap) that could be added to the bag to make it more fun. We are looking for some patterns, different widths and the pictures below are the different styles we found that we would like for Merin.
From here I am in charge to look around and do some research to different artisans or companies that could help us create a product like this one. I found out this method is called Backstrap Weaving and I am now in exchanging emails with a company called Threads of Peru that work with different artisans in Perú to create beautiful weavings and they might be able to help us create the product that we are looking for.