GRAPHIC DESIGN - SOCIAL MEDIA - MARKETING - PHOTOGRAPHY - WEBSITE DESIGN
This is a summary of some of my work for Merin Designs that includes, Web Design and content, Photography; lifestyle & product, Illustration, Layout, Social Media campaigns, Promotional Video and Icon Design.
Shifted (CMS) development platform from customized Wordpress to standardized SquareSpace platform, eliminating need for overseas based coding team, reducing update times and and improving the User Experience and increasing sales volume.
Defined brand guidelines and improved brand presence through photography and digital design.
Developed content for successful Made in the US campaign following a new product launch including marketing collateral, visual representations of product specifications, photography, and promotional video:
Promoted product redesign and updates
Helped create marketing campaigns through a promotional video, social media… to educate customers of the product upgrades, manufacture and price-point change.
Web content (Visual representations of product specifications, photography)
Created new logo “Merin in the USA”
Designed an App “Merin your own” which allowed users to review and customize the product and easily share it via social media.
+ WEBSITE DESIGN AND CONTENT CREATION
Switched platforms from Wordpress to Squarespace: transfer domain and build new e-commerce.
Designed and built content
Illustrated product specs
YOUR MERIN PAGE
+ ICON DESIGN:
I designed several icons to use for the website. The first ones were for Merin Care, to show customers how to care for their bags. The second ones are placed on the footer of the website and they each take you to a different part of the website with useful information like Merin Care, Size Guide, Returns and FQA.
+ MADE IN THE US LOGO:
Merin Designs moved the production of Merin bags on 2015 from overseas to the USA (Portland, OR). This was a big change for the company and the product. We wanted to honor that and modify the original logo for the Made in the USA bags released on February 2016.
We made stickers with the new logo to go on the packages.
+ PRODUCT SPECS:
Product shots to feature different functionalities of the bag, positions and size.
Product Photography for online store
+ PROMOTIONAL VIDEO
Art Directed a promotional video for Merin Designs, to tell the story of the company and interview the owner to use across all social platforms. I believe it's really important for the costumer to believe in your story, and connect with those behind the product and design.
Story: Kea Rensch, owner and designer of Merin Designs
Art Direction, concept and photography: Elisenda Llaurado
Video Production and editing: Nathanial Welch and Victoria Rose
+ SOCIAL MEDIA CONTEST:
This was a contest we had to get customers to be a part of the new color design combinations. This was some of the content I created to promote the contest and encourage customers to participate through social media.
+ PRODUCT SPECS:
Technical Illustration - Parts of the Bag:
Creative Illustrations for the launch of the new colors Made in the USA.