KEY BY AMAZON

DESIGN & MARKETING - PROCESS CREATION - LANDING PAGE DESIGN - BRANDING GUIDELINES + LOGO REDESIGN - MARKETING CAMPAIGNS & TRAFFIC DRIVERS - OEM PARTNER LAUNCH - PRODUCTION

-Landing Page Redesign

-Branding guidelines + logo redesign

-Onsite assets

-Ford/Lincoln launch (+Photoshoot, +Assets for launch campaign,

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KEY FOR CAR LANDING PAGE REDESIGN FOR MOBILE AND DESKTOP

Redesign of the main Key for Car landing page for both desktop and mobile.

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TRAFFIC DRIVERS + MARKETING CAMPAIGNS

Created assets for weekly or bimonthly marketing promotional and awareness campaigns for In-Car Delivery.

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KEY BRANDING GUIDELINES + LOGO REDESIGN

Updated the Key team’s branding guidelines with the new rebranding and redesigned the logos as well as created the library content to share with the internal team and business partners

OEM PARTNER LAUNCH {FORD}

+ Was a part of the launch of Ford as the new Key OEM partner and created all content for the marketing campaigns for the launch for onsite and offsite campaigns in a timely manner.

+ Created guidelines and assisted in directing the photoshoot for the launch to ensure that the final product represents the In-Car Delivery service and also followed Amazon's guidelines to be used for placements accross different platforms onsite and offsite.

 
 

TEAM DESIGN PROCESS

Created and established an internal process to simplify and optimize design requests for the Key by Amazon team.

INTERNAL TOOLS USED AND LEARNED

-Content Grid

-Content Symphony and scheduling campaigns